Hyper Teams Up with Motocross Star Haiden Deegan in an Exciting New Partnership
FOR IMMEDIATE RELEASE: Hyper Teams Up with Motocross Star Haiden Deegan in an Exciting New Partnership
February 7th, 2025 – Hyper, the brand behind Hyper Bicycles and Hyper Toy Company, is excited to announce a brand-new partnership with motocross and supercross star Haiden "Dangerboy" Deegan. This collaboration brings together high-performance and affordable bicycles, RC vehicles, light and sound, and a well-known name in action sports, aiming to make action sports more accessible at retail and inspire the next generation of fans and riders.
Haiden Deegan: From BMX Rider to Motocross Champion Born on January 10, 2006, in Temecula, California, Haiden Deegan has been making waves in motocross and supercross from a young age. At just 10 years old, he became the youngest rider to land a backflip on a dirt bike—a moment that defined his fearless style. Fast forward a few years, and he's racking up championships, proving that his bold approach to riding sets him apart.
• 2023 & 2024 250cc SuperMotocross World Championships
• 2024 AMA Motocross 250cc Championship
But what some might not know is that before motocross took over, Haiden was a huge BMX fan and rider. Growing up, he spent hours watching BMX legends like Ryan Williams and Logan Martin defy limits, which greatly shaped his own fearless riding style. With Hyper’s strong roots in BMX, this partnership was a natural fit for him.
"I've always looked up to BMX riders, so joining the Hyper team is a dream come true," says Haiden Deegan. "Hyper has been a major part of the BMX world for years, and I’ve always respected what they do. Now, I get to be a part of it and help create products that truly represent our sport."
A Perfect Match: Speed, Innovation, and Fun
As part of this partnership, Haiden will represent Hyper’s full range of products, from high-performance BMX and mountain bikes to RC vehicles with wild light and sound features. But he’s not just lending his name—he’ll be working with the Hyper team to bring fresh ideas to the table, helping design new products that push boundaries just like he does on the track.
"We couldn’t be more excited to welcome Haiden to the Hyper family," says Clay Goldsmid, Founder and CEO of Hyper. "His relentless drive for progression and innovation perfectly aligns with our mission. At Hyper, we’re all about inspiring the next generation of riders, and Haiden embodies that spirit. Over the years, we’ve worked with legends like Jeremy McGrath, Travis Pastrana, and many other action sports icons. Now, we’re proud to stand behind the future of the sport—and Haiden is that future."
Tony Diaz, Director of Hyper Toy Company, added, "Haiden's energy, attitude, and dedication are truly inspiring. We strive to bring that same energy to the toy category. We're excited to collaborate with him to develop RC vehicles and toys that capture the thrill and excitement of motocross and bring innovation to the retail space."
Bringing the Action Sports World Together
This partnership isn’t just about products; it’s about a shared passion for riding, creativity, and pushing the limits. By teaming up with Haiden Deegan, Hyper is connecting motocross, bicycles, toys, and action sports in a way that’s never been done before.
For more details on Hyper and its products, visit:
About Hyper
Founded in 1990 by former BMX pro Clay Goldsmid, Hyper is headquartered in Malaga, New Jersey. The company’s products are available at leading retailers, including Walmart, Target, and Best Buy, and through their websites. Hyper Toy Company, a division of Hyper Bicycles, specializes in innovative ride-on toys, e-mobility products, RC, light and sound, scooters, and skateboards. Committed to quality and adventure, Hyper continues to create products that bring excitement to stores and homes worldwide.